About us

About Amber Etc

Supplying Genuine Baltic Amber Jewellery to UK Retailers Since 2007

Amber Etc is a specialist wholesale supplier of genuine Baltic amber jewellery and sterling silver amber jewellery, serving independent jewellers, gift shops, galleries, online retailers and specialist stores throughout the United Kingdom.

Established in 2007, our business was founded with a simple objective: to provide retailers with access to high-quality amber jewellery sourced from trusted European manufacturers and supported by knowledgeable, reliable trade service.

Over the years, we have grown into one of the UK's most established amber jewellery wholesalers, supplying hundreds of retail businesses and helping customers build successful jewellery ranges around one of nature's most fascinating and enduring materials.

Today, Amber Etc continues to focus exclusively on what we know best – genuine Baltic amber jewellery, sterling silver jewellery, and long-term relationships with professional retailers.

Our Story

Amber Etc began after recognising a gap in the UK jewellery market for a dedicated wholesale supplier specialising in genuine Baltic amber.

At the time, many retailers struggled to find a dependable source of authentic amber jewellery that combined quality craftsmanship, attractive designs, and consistent availability. While amber jewellery had long been popular with consumers, specialist suppliers were relatively rare, and many retailers had limited access to diverse product ranges.

By working directly with experienced European manufacturers and developing relationships throughout the Baltic amber industry, we set out to create a wholesale business focused entirely on supplying retailers with authentic amber jewellery that customers genuinely wanted to buy.

What started as a specialist trading business has developed into a trusted supplier serving jewellery retailers across the UK and beyond.

While our product range has expanded considerably over the years, our core principles have remained unchanged: authenticity, quality, reliability, and customer service.

Specialists in Genuine Baltic Amber

Unlike general jewellery wholesalers that offer thousands of unrelated products, Amber Etc has always focused on a specialist area of expertise.

We believe retailers benefit from working with suppliers who genuinely understand their products.

Baltic amber is one of the most respected and desirable forms of amber found anywhere in the world. Formed from ancient tree resin millions of years ago, it possesses unique characteristics that make every piece different.

Its natural colours, fascinating inclusions, and organic beauty have captivated people for centuries.

Our experience within the amber jewellery industry allows us to understand:

  • Amber quality and grading

  • Manufacturing standards

  • Design trends

  • Retail demand

  • Customer preferences

  • Product presentation

  • Commercial best-sellers

This specialist knowledge enables us to curate collections that appeal to both retailers and their customers.

Rather than simply following trends, we focus on jewellery that offers long-term retail value and enduring customer appeal.

Genuine Baltic Amber – No Compromises

Authenticity has always been central to our business.

We understand that retailers place their trust in us, and in turn, their customers place trust in them.

That is why we are committed to supplying genuine Baltic amber jewellery sourced through established European supply chains.

Amber is a natural material, and every stone possesses its own character. Differences in colour, transparency, inclusions and shape make each jewellery piece unique.

This individuality is one of the reasons amber continues to attract loyal customers and collectors worldwide.

Whether a customer is purchasing a simple pendant or an elaborate statement piece, they appreciate knowing they are buying genuine natural amber rather than imitation materials.

We believe authenticity matters, and it remains one of the foundations upon which Amber Etc has built its reputation.

Sterling Silver Amber Jewellery

A significant part of our collection combines genuine Baltic amber with 925 sterling silver.

Sterling silver remains one of the most popular precious metals in the jewellery industry due to its durability, versatility and timeless appeal.

The combination of silver and amber creates jewellery that appeals to a broad customer base and performs consistently well in retail environments.

Our wholesale collections include:

  • Amber rings

  • Amber earrings

  • Amber pendants

  • Amber necklaces

  • Amber bracelets

  • Amber brooches

  • Jewellery sets

  • Contemporary designs

  • Traditional amber jewellery

By offering a diverse range of styles, we help retailers create collections that appeal to different customer tastes and price points.

Supporting Independent Retailers

Since 2007, we have supplied hundreds of independent retailers throughout the United Kingdom.

Our customers include:

  • Independent jewellers

  • Gift shops

  • Visitor attractions

  • Museum stores

  • Online retailers

  • Fashion boutiques

  • Specialist gemstone retailers

  • Lifestyle stores

Many of these businesses have worked with us for years.

We believe long-term relationships are earned through consistency, trust and reliability rather than aggressive sales tactics.

Our goal has always been to help retailers succeed by providing attractive products, dependable service and professional support.

Every retailer is different, and we understand that product selection, customer demographics and merchandising requirements vary significantly between businesses.

This understanding allows us to provide a more personalised and responsive service than many larger wholesale organisations.

Experience Built Over Nearly Two Decades

Longevity matters in wholesale trade.

Businesses that operate successfully over many years do so because they consistently deliver value to their customers.

Since our establishment in 2007, we have navigated changing market conditions, evolving retail trends and shifting customer preferences while maintaining our commitment to quality and service.

This experience has given us valuable insights into:

  • Consumer buying behaviour

  • Jewellery merchandising

  • Seasonal demand patterns

  • Product performance

  • Retail challenges

  • Supply chain management

  • Quality control

The lessons learned over nearly two decades continue to shape how we select products and support our retail customers today.

Quality, Craftsmanship and Product Selection

Every product we offer is chosen with retailers in mind.

We carefully evaluate collections based on:

  • Design quality

  • Manufacturing standards

  • Stone quality

  • Commercial appeal

  • Consistency

  • Retail presentation

  • Customer demand

Our objective is not simply to offer the largest number of products possible.

Instead, we focus on building collections that combine attractive design with strong retail potential.

Many of our products are selected because they have proven themselves over time and continue to perform well for retailers.

Alongside established favourites, we regularly introduce new designs to help customers keep their displays fresh and engaging.

Building Trust Through Transparency

Trust is one of the most valuable assets any wholesale supplier can possess.

Retailers need confidence that their supplier will deliver what has been promised and support them when required.

At Amber Etc, we aim to build trust through:

  • Honest communication

  • Reliable service

  • Consistent quality standards

  • Professional support

  • Fair business practices

  • Long-term relationships

We understand that every order represents an investment by our customers.

For that reason, we take our responsibilities seriously and strive to provide the dependable service retailers expect from an established wholesale partner.

More Than a Supplier

Over the years, we have come to view our role as more than simply supplying jewellery.

Many retailers rely on us as a trusted source of information and guidance regarding amber jewellery products and trends.

Because we specialise in amber, we are able to offer insights that general wholesalers often cannot.

Our aim is to help customers make informed purchasing decisions and develop successful amber jewellery ranges that resonate with their target audiences.

When our customers succeed, we succeed.

This philosophy continues to guide our approach today.

Looking to the Future

Although much has changed since 2007, our commitment to authenticity, quality and service remains exactly the same.

We continue to invest in product development, supplier relationships and customer support to ensure we remain one of the UK's leading specialist wholesale amber jewellery suppliers.

As consumer interest in natural materials, craftsmanship and distinctive jewellery continues to grow, we believe genuine Baltic amber will remain an important and desirable category for retailers.

We look forward to helping existing and future customers benefit from that opportunity.

Why Retailers Choose Amber Etc

  • Established wholesale supplier since 2007

  • Specialists in genuine Baltic amber jewellery

  • Extensive sterling silver amber jewellery collections

  • Trusted by hundreds of UK retailers

  • Carefully selected product ranges

  • Long-term supplier relationships

  • Genuine industry expertise

  • Professional trade support

  • Commitment to quality and authenticity

  • Focused exclusively on helping retailers succeed

For nearly two decades, Amber Etc has supplied retailers with genuine Baltic amber jewellery, specialist knowledge and dependable service. We are proud of the relationships we have built, the reputation we have earned, and the trust placed in us by customers throughout the United Kingdom.

We look forward to continuing that journey for many years to come.