Privacy Policy

Privacy Policy

Last Updated: [19-06-2026]

Amber Etc Ltd ("Amber Etc", "we", "us", "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, register for a trade account, place orders, contact us, or otherwise interact with our business.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Amber Etc Ltd

Registered in England and Wales

Company Registration Number: 6830405

Registered Office: Co Heaton Accountancy Services Ltd, 113 Treen Road, Astley, Tyldesley, Manchester, M29 7HB

Email: shop@amberetc.co.uk

Telephone: 01204 895 514 

For the purposes of UK data protection law, Amber Etc Ltd is the "Data Controller" responsible for your personal data.

2. Information We Collect

We may collect and process the following categories of information:

Information You Provide

When you register for a trade account, place an order, complete forms, or contact us, we may collect:

  • Name

  • Business name

  • Job title

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • VAT number

  • Company registration number

  • Payment information

  • Correspondence and communications

Transaction Information

We may collect information relating to:

  • Orders placed

  • Products purchased

  • Payment status

  • Delivery details

  • Account history

Technical Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage data

  • Referring website addresses

  • Pages visited

  • Time spent on pages

Marketing Information

We may collect information regarding:

  • Marketing preferences

  • Newsletter subscriptions

  • Responses to promotional communications

3. How We Use Your Information

We use personal information for legitimate business purposes including:

Providing Products and Services

  • Processing orders

  • Managing trade accounts

  • Delivering products

  • Providing customer support

  • Managing returns and enquiries

Business Administration

  • Maintaining records

  • Accounting and taxation requirements

  • Fraud prevention

  • Security monitoring

  • Legal compliance

Website Operation

  • Improving website performance

  • Diagnosing technical issues

  • Analysing website usage

  • Enhancing user experience

Marketing Communications

Where permitted by law, we may use your information to send:

  • Product updates

  • New collection announcements

  • Industry information

  • Promotional offers

  • Company news

You may unsubscribe from marketing communications at any time.

4. Legal Basis for Processing

Under UK GDPR, we process personal data on one or more of the following lawful bases:

Contract

Where processing is necessary to fulfil orders, manage accounts, or provide requested services.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

  • Running our business

  • Improving services

  • Preventing fraud

  • Maintaining customer relationships

Legal Obligation

Where processing is required to comply with legal and regulatory requirements.

Consent

Where you have provided consent, for example, created a trade account or subscribed to marketing communications.

5. Sharing Information

We do not sell personal information.

We may share information with trusted third parties where necessary to operate our business, including:

Service Providers

  • Payment processors

  • Delivery companies

  • Website hosting providers

  • IT service providers

  • Accountancy services

Professional Advisers

  • Solicitors

  • Accountants

  • Auditors

  • Insurers

Regulatory Authorities

Where required by law, regulation, court order, or legal process.

All third parties are expected to process information securely and in accordance with applicable data protection laws.

6. International Data Transfers

Some service providers may process data outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place to protect personal data, including the use of approved contractual safeguards where required.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes outlined in this Privacy Policy.

Retention periods may vary depending on:

  • Legal requirements

  • Tax obligations

  • Accounting obligations

  • Business needs

  • Ongoing contractual relationships

When information is no longer required, it will be securely deleted or anonymised.

8. Security

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Unauthorised disclosure

  • Loss

  • Misuse

  • Alteration

  • Destruction

While we strive to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. Cookies

Our website uses cookies and similar technologies to improve functionality and user experience.

Cookies may be used to:

  • Maintain user sessions

  • Remember preferences

  • Analyse website traffic

  • Improve website performance

Users may control cookies through browser settings.

Additional information regarding cookie usage may be provided in our Cookie Policy.

10. Your Rights

Subject to applicable law, individuals may have the following rights regarding personal data:

Right of Access

You may request a copy of the personal data we hold about you.

Right to Rectification

You may request correction of inaccurate or incomplete information.

Right to Erasure

You may request deletion of personal data in certain circumstances.

Right to Restrict Processing

You may request restriction of processing in certain situations.

Right to Object

You may object to certain types of processing, including direct marketing.

Right to Data Portability

Where applicable, you may request transfer of your information to another organisation.

Requests should be submitted using the contact details provided below.

11. Marketing Communications

If you receive marketing communications from us, you may opt out at any time by:

  • Clicking the unsubscribe link in emails

  • Contacting us directly

  • Updating your account preferences

Opting out of marketing communications will not affect essential service-related communications.

12. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites.

We encourage users to review the privacy policies of any third-party websites they visit.

13. Children's Privacy

Our website and services are intended for business customers and are not directed at children.

We do not knowingly collect personal information from individuals under the age of 18.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business operations, or technology.

Any updates will be published on this page together with the revised effective date.

15. Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

Amber Etc Ltd

Email: shop@amberetc.co.uk

Telephone: 01204 895 514 

Registered Office: Co Heaton Accountancy Services Ltd, 113 Treen Road, Astley, Tyldesley, Manchester, M29 7HB

16. Complaints

If you are unhappy with how we handle personal data, we encourage you to contact us first so we can attempt to resolve your concerns.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Information Commissioner's Office

Website: www.ico.org.uk

Telephone: 0303 123 1113